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John is a young guy who is interested in boxing, usually when he runs into a fight in the street he knocks down his opponent, because unlike any other boxer, john knows the fatal pressure points in the opponent body, and so he punches him there bringing him down.

Mark is a professional stock investor, he rarely buys a stock or a security without becoming a winner, Mark gain a lot of money from other traders who don’t know the right time to buy or to sell, Mark knows the right timing to buy and the right fundamentals that helps him to pick up his stocks.

Jack is a very social person with lots of friends, he is popular within his small city that he lives in, Jack knows a lot about communication skills, influencing abilities and leadership.

Tom is a successful politician, he rarely lost ground in a negotiations, Tom knows a lot about personality types, negotiation skills, anger management and emotional intelligence.

Bill is a professional football player; out of each ten shots he shoots he scores at least three goals. This is because he knows well how to manoeuvre, when to shoot and the exact distance that he can shoot from.

So john can knock you on the street
Mark can take your money or your parent’s money in the stock market
Jack can take lights away from you
Tom can fool your government
And Bill can take the cup from your country

Why? , because of one thing that is common between them, they know, this era we live is based on knowledge, whether it’s read or acquired by experience, knowledge is what can make someone rich and what can make someone poor, its what can make someone strong and what can make someone weak, its what can make someone control and its what can make someone manipulated, its what can make someone rule and what can make someone ruled.

And after all that you find some people proudly saying “I don’t read” or “I hate reading”. They may think readers are geeks, or they may be afraid to read not to be called geeks. Whatever the reason they have, they just live like that, and then one day they may get hit by john or loose their money to mark, then blame the conditions.

Did that help?

No, I am afraid to read because people will think that I am a geek!!

sounds fine but what if i dont have any time to read?

Ok I agree that reading is important but reading about personal development may not be of a much use

No, why read while I may learn everything by experience

Yes, I feel good now