How to create a successful blog

By M.Farouk Radwan, MSc.

Finding the need

In 2016 2knowmyself exceeded 80 million visits since inception. I think this is enough level of success that quality me to write advice that can help you create a successful blog.

When most people think about starting a blog they do it the other way around. Instead of finding out what the market really needs or what's the current gap in the market they are interested in they begin by the business idea.

Trying to begin by the business idea , before finding a market need, is like trying to sell car fuel in a country where people ride horses. Yes your fuel might be great and yes it will work on all cars but this doesn't cancel the fact that people don't need it.

When some people read that i crossed 1 million dollars in sales in 2012 some of them tried to create clones of 2knowmyself but shortly all of those clones failed.

The one reason all of those clones failed is that when i started 2knowmyself there was a certain unsatisfied market need that the site was targeting. As many sites came in to fill that gap, including 2knowmyself, the market needs changed and new gaps appeared.

What i am trying to say is that to create a successful online business you need to first research the market you are interested in very well in order to find out exactly what's missing.

How to research the market

Researching the market is as simple as finding something you are really passionate about then exploring it all the way to the end. Let's suppose that you are interested in cooking. In such a case you need to read a lot about cooking, buy as many books as you can, visit as many cooking sites as you can, cook as many meals as you can, talk to as many chefs as you can and so on. See How to find your passion.

The more you try different foods, cook different meals and explore more cooking-related products the more you will get an insight about the cooking market. Now as you go through this process you will probably notice that there are some problems with that market.

If you found that those problems are faced by so many people, and not just you, and that non of the existing products truly help people solve those problem then you can confidently say that you found yourself a good business idea.

Now compare this to starting a cooking-related business without actually understanding what the market lacks or what people are looking for. See why aren't people interested in your products or business.

How to grow your audience

If you have done the previous two steps properly then you have done more than 60% of the work. Next comes the process of building actual audience. This process is usually long, tiring, time consuming and requiring lots of dedication and hard work. See The road to success.

The reason i had to give that introduction is that i don't want you to set a plan that is based on luck. The road to building audience can be really tough and requires a lot of time. All you have to do is to persist until you do it. See also How to start a successful business on the internet

The main thing you should be doing here is to speak with a voice that promotes trust. If you managed to get few people to trust you then you are on your way to build massive audience. It doesn't matter how many people follow you or trust you as long as this number is increasing every day.

As your audience keeps increasing your chance of selling something successfully will become much higher. When i introduced the first product on 2knowmyself in 2008 , 2 years after the site was established, sales started coming in right away.

The reason this happened is that i already had a large amount of audience who trusted me and so the selling part was already finished before i even created my first product.

Final words

I could have extended this article by adding many technical details such as how to choose a domain name or how to upload your files to a server but those are the type of tips you will find almost everywhere.

What really mattes and what will really make all the difference in the world are the few steps described earlier. Do them right and your chance of having a successful blog will become very high.

I have managed to become a self made millionaire at the age of 28. This didn't happen by chance because i already wrote that goal down five years before i accomplished it. Becoming rich is not about luck, starting big or being intelligent but its all about having certain beliefs about money and life.

In The Ultimate guide to becoming rich i will teach you everything that you need to know in order to become rich.

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