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7 Reasons Why Candy crush is so popular
By M.Farouk Radwan, MSc.
What's the secret of Candy crush?
Candy crush, a game that got popular in an insane way, brings 600,000 USD to its developers every single day. The game has become one of the most downloaded apps on smart phones and its yearly profits are estimated to be 230 million dollars. This means that if candy crush remained popular for 5 more years it will bring one billion dollars to the company that developed it.
The reason any person does any behaviour or gets addicted to anything is always psychological ,however, most people usually don't understand why they do the things they are doing and even believe that they are doing them for totally different reasons. (see also Why do some people act in a weird way)
When it comes to candy crush people will tell you that they like it because its interesting, challenging and entertaining but show them any of the games that have a very similar concept to it and ask them why they preferred candy crush over them and they won't be able to answer.
So why is candy Crush so popular?
Lets first agree on a concept. The reason a games becomes popular is because of the emotions it arouses in people and the psychological experience that lets them go through. Here are some of the reasons that made candy crush highly addictive:
Final words about Gaming psychology
For the first instance Candy crush might seem like a game that is interesting because of its game play but when you look deeper you will discover that game play itself is nothing more than some psychological feelings that people experience while playing a game.
The previous reasons might not be all the ones that made candy crush popular as there might be some additional ones but the conclusion i want you to come up with is that once you understand how your brain interacts with the world you will get to know why you sometimes become addicted to certain things.
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