The Ultimate Source for Self Understanding

Body Language in Sales

This article is not going to be like any article that you have read anywhere because of the nature of information it holds. Through more than six years of studying body language I extracted the best applicable parts and discarded the inferior ones, so the result was developing the most powerful body language section on the web, and if you have any doubts just try it and see for yourself.

Body language enables you to read the emotions of the person you are talking too with an accuracy of 100%, and when some of the readers read this number they sometimes say, “This cant be, this is madness”
But I reply saying
“Madness?, this is 2knowmyself.com”

Body Language Gestures and Sales

If you felt that you need more explanation of any body language gesture make sure you visit the body language section, there you will find lots of articles covering everything in detail.

• Negative Evaluation: Touching the nose or scratching it, is called “the negative evaluation gesture”, when someone takes it that means that he didn’t like what he just heard. If for example, you told him that your product costs 500 USD and at the same moment he took this gesture, be sure that he didn’t like the price. Talking further about the price will definitely result in losing the sale, so instead talk about the value he will get. Whenever you see this gesture while talking change the point you are talking about and shift to another one. see this article for more information on this gesture
• Positive Evaluation: Positive evaluation is the opposite of negative evaluation, it happens when the person likes what he is hearing. The gesture can take many forms like rubbing his eye brows, scratching them, scratching the part of the forehead just above the eyebrows or pushing his glasses back in place. If you told your customer that your product is worth 500 USD then he took the positive evaluation gesture, make sure that he liked the price. Before leaving, tell him that he wont find such a price anywhere and this will really impress him because this is already his opinion. see this article for more information on this gesutre
• The defensive Position: this is the most famous body language gesture, it is recognized by folding the arms and is sometimes accompanied by crossing the legs. The defensive position is taken when, the person becomes offended and when he is not comfortable (you should use common sense to differentiate between both cases). What if you told your customer that the warranty for your product is one year then he immediately crossed his arms? This means that he got offended when he knew about this fact. Whenever someone takes the defensive position while talking try to be more flexible.
• Tilted Head: A tilted head, means that the person is interested in what is he listening to. If your customer was tilting his head while listening to you then keep talking because he is already interested. see more signs for interest here
• Confidence: Clasping hands behind the back or in front of the body reflects confidence. If the customer took any of these confidence positions while talking to him, know that he knows a lot about what you are talking about so the debate may not be on your side, change the topic or the point you are talking about until he releases his hand again. see body language of confidence
• Orientation: If you found that the customer is not facing you directly (his shoulders are not parallel to yours) then he may be wanting to leave or he may be in a hurry, come back later!!
• Evaluation: If he started, touching his chin then he is evaluating what are you saying, keep talking, you are about to convince him
• Hands On mouth: If he hides his mouth with his hands that means the he either wants to comment on what you are saying or either not convinced by what you are
  saying
• Rapport Building: Hundreds of websites recommends establishing rapport without telling you what is it or without giving you adequate information on it. rapport building is a big topic that can boost your sales, here is a special guide for rapport building that includes a step by step tutorial (including pictures).

Final Words

Body language can help you in boosting your ability to sell a product if you understood it well; I strongly recommend reading more about body language before using it, in order to raise the accuracy of understanding others and in order to increase your sales.

Farouk is not only holding several degrees in psychology but he is also an MBA holder, a stock market investor and an entrepreneur. The information you are reading now can dramatically increase your chance of increasing your wealth and becoming rich. If you have any doubts regarding these statements then read what other visitors say about 2knowmyself.com.The book How I did it was written by Farouk and it explains how he managed to make a website that generates thousands of dollars/month in less than 2 years without paying a penny.

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