Social proof theory

By M.Farouk Radwan, MSc.

Everyone likes him? Then he must be worthy

A research has proved that the perceived attractiveness of a man is increased when other women are seen smiling to him. This means that if women felt that there is a high demand on a man then they will find him more attractive!!

This doesn’t only include relationships but it extends to include all other life aspects. Whenever someone or something starts to get some attention from large groups of people then its perceived importance increases.

I have already talked about this concept many times in my book How to make someone fall in love with you under the love economics section where I explained how proving to your woman that other women like you can make her love you more and find you more attractive.

Social proof theory

Social proof theory is a theory that states that when someone doesn’t know the right behavior or the right actions that he should take he will follow other people or will try to seek guidance from them.

Just as this theory can be used for good still it’s really dangerous because it means that popular people will become more popular and those who don’t get attention might remain like that unless they do something extraordinary.

The beliefs people have are strongly affected by the people around them. You can very easily develop a new belief by just living in a place full of people who have that belief. I am not talking about Strong beliefs such as religious beliefs or core beliefs but i am talking about the normal everyday beliefs we acquire.

Now according to the social proof theory you can very easily develop a new belief just because many people around you have it. Yes some people are smart enough to analyze most beliefs before absorbing them but the majority of people will easily absorb those new beliefs without filtering them. See Why the opinion of the majority is a poor guide

Making use of the social proof theory

This brings us to anther very important point, throughout 2knowmyself I have been repeating the fact that caring about what others think is a sign of lack of self confidence, however, if you marketed yourself on intention because you understand the effect of the social proof theory then you are doing the right thing.

For example, as soon as I added the image "Getting more than 500,000 visits/month" to each page of my website the sales of my books increased 30% !! Lots of people started to trust 2knowmyself more because they found that it gets a big number of visits each month.

You shouldn’t care if people didn't like you or didn't like something that you did but if you found that you got some attention then make sure the rest of the world knows about this attention you got because it will give you more credit.

If everybody likes you then let others know. If you have made great achievements then let your friends know and if lots of girls like you then make sure to tell your woman because she will find you more attractive!!

Displaying social power

Remember when Facebook was new people were obsessed with their number of friends simply because such a number was a powerful application of the social proof theory. It was very common for a person to think that you are popular if you had more than a certain number of friends.

This still applies on Facebook and the other new social networks that were developed. Once people see that many others like you, follow you or know you they will think that you are popular, loved and attractive. See also Attractiveness perception psychology.

The human mind can be easily influenced

In many of my articles i said that the human mind can be easily influenced and programmed. By learning how to send subtle signals that show to others that you are loved or popular you can increase your total score and seem much more attractive to them. See also what is a love map

You also need to do this with your business if you want to increase your customers and sales. Don't lie to people but just highlight your strengths and make them more prominent.

2knowmysef is not a complicated medical website nor a boring online encyclopedia but rather a place where you will find simple, to the point and effective information that is backed by psychology and presented in a simple way that you can understand and apply. If you think that this is some kind of marketing hype then see what other visitors say about 2knowmyself.The book How to make someone fall in love with you was released by; the book will dramatically increase your chance of letting someone fall in love with you.

Want to know more?

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Social identity theory

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How to make someone fall in love with you.
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