How to know if your cat is plotting to take over the world

By M.Farouk Radwan, MSc.

What the?

Exactly. This is the same way i felt when i saw a book called "how to know if your cat is plotting to kill you". For your info the book is a new-york times best seller and is one of the very famous books around. Because i like to analyze the psychological factors that makes things popular i quickly bought the book.

The book arrived, i read it and found it very interesting but the answer to it's popularity wasn't just inside its pages but it was also in its name. The book is really good but one of the main reasons it became popular is its name.

And guess what? The reason you clicked on this article and arrived here is the same reason that book caught my attention. Let's see why this happened.

How to know if your cat is plotting to take over the world

What is the first thing you noticed about this title?
Yes, it's strange, unconventional and just weird. It's not something that you see everyday and it might even be very different from anything you saw before. (See also 7 reasons you share certain posts and not others)

I spent a considerable amount of time researching marketing and viral marketing. I came to realize that humans changed a lot after the digital age. Long ago humans had longer attention spans, had more time and more mental capacity to absorb the ads of new products.

After all no one was bombarded with hundreds of ads and products everyday. But as the internet came the attention span of people became shorter, they became less patient and it became very hard to capture their attention.

This is why catching a person's attention today requires a totally different pitch than the ones used long ago.
Thirty years back a simple book about cats could have easily became popular but nowadays the title had to be strange, unusual and striking to get people's attention. (see also 7 psychological reasons cats are so popular on the internet)

Novelty and Motivation

As the result of the information explosion humans learned to filter the noise around them. We now pay less attention to ads, hardly get lured by marketing statements and we ignore most of the things that look like the ones we have seen before.

Unless we see something really strange. This is why you clicked on this article. After all, when was the last time you heard about a cat's plan to take over the world?

Human beings, including you and me, are motivated by novel experiences. If you walked down the street in your neighborhood then most probably nothing will capture your attention but if you traveled to a new country everything will seem interesting simply because everything you will see will be new.

Why this article is extremely important to you

So you might wonder what's the use of this article?
In fact it's much more useful than you could ever imagine.

Whether you are trying to sell something, start a business or even attract someone you need to know how the human mind works. In my book How to make someone fall in love with you i explained how attracting attention is the first step towards making someone like you. After all, most people are bombarded with new social connections everyday and unless someone stands out he will be considered a yet another boring person.

In other words, clicking on that article, liking the book i mentioned above or even attracting someone to you follows the same rules because the human mind works in a certain way.

2knowmysef is not a complicated medical website nor a boring online encyclopedia but rather a place where you will find simple, to the point and effective information that is backed by psychology and presented in a simple way that you can understand and apply. If you think that this is some kind of marketing hype then see what other visitors say about 2knowmyself.

The book How to make someone fall in love with you was released by; the book will dramatically increase your chance of letting someone fall in love with you.

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