Attractiveness halo effect

By M.Farouk Radwan, MSc.

Attractiveness halo effect

What is attractiveness halo effect?
It was found that people assume that good looking ones have additional good traits and qualities.

According to the attractiveness halo effect its quite common for people to think that beautiful people are more intelligent, competent and successful than others.

Many researches have been done to test the attractiveness halo effect and some of them found that attractive people received more help than less attractive ones while others found that attractive people get lighter punishments in courts if their crime wasn't related to their attractiveness.

According to the attractiveness halo effect this phenomenon happens unconsciously and people aren't aware that the attractiveness of the other person has anything to do with their biased judgment.

What causes the attractiveness halo effect?

So we now know that this attractiveness halo effect is present but the question is, what causes it?

There are many explanations but few of them made a lot of sense to me. The continues programming people received through the media made them unconsciously associate attractiveness with good qualities.

For example, In any Hollywood movie you will find that the attractive guy is the good guy, the wealthy guy and the one who always becomes successful at the end of the movie.

I have read an interesting study that said that attractive people are actually more intelligent than none attractive ones. The study claimed that the resourceful man who has above average intelligence and who is successful will usually look for an attractive woman to marry thus give birth to beautiful and intelligent children!!

The Attractiveness halo effect can also be explained in the light of the good feelings we get when being around attractive people. When someone makes you feel good your mind will start to think positively and as a result you might assign him good qualities even if you know nothing about him.

More on the Attractiveness halo effect

Provided that all other factors are equal attractive people are more likely to get better jobs, to have more friends and to earn more money!!

Could this all be happening because of the attractiveness halo effect?
Yes this might be possible because after all success in life is heavily dependent upon your relationships with others and if most people believe that you have many good qualities then certainly you will get more opportunities than others.

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