Remember the old rabbit or duck optical illusion?
It was about an image that could either be seen as a duck or rabbit. The image above seemed to have caused much more confusion than the old Duck or rabbit trick because people actually never managed to agree on anything and instead each party insisted that they were right.
First of all you need to know that the actual color of the dress is blue and black and that the reason people saw it differently was because of the additional processing that happens inside the brain.
In many of my previous articles i explained how we don't see things directly but instead we see them after our brains does some processing to them. If for example you have dog phobia then there is a great possibility that you might think that a plastic bag is a dog only to realize moments later that it's just a bag.
Because your brain was concerned about dogs it did some processing to the image you saw in order to prepare you for the worst. In my article Why you shouldn't trust your eyes anymore i explained how you can actually miss a clear object that lies in front of you just because you were too focused on something else.
We see colors as the result of the reflection of the different wavelengths coming from the different objects. However just like any other image our brains must do some processing to those colors to ensure that we are seeing them correctly.
One important task the brain does during this processing is eliminating the effect of illumination. If for example the illumination made an object seem like it had a different color than its original one then the brain quickly accounts for that in order to make you perceive colors correctly. (see also How can your brain deceive you)
Now because it was so hard for the brain to recognize the wavelengths of the illumination in that picture people split into two major groups. In other words, had that dress been seen in real life and not in the picture that confusion wouldn't have happened.
There are some extremely important facts about your brain that you should have concluded from that event, here they are:
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